hybrid imagery: the fusion of technology and graphic design
los angeles, california
This book chronicles Greiman's pioneering of "hybrid imagery," a design process that merges formal, traditional design elements with computer-generated imagery. In an illuminating project-by-project format, Greiman outlines the evolution of her technique, from her earlier layered work with conventional media to her studio's fully developed hybrid approach of today.
Hybrid design, as reflected in this book, spans five distinct areas of development: "The Layering Process" describes Greiman's early experiments with layering—playing with the illusion of time and space, transforming the two-dimensional into the three-dimensional, and altering the conventional printing process; "Video" traces Greiman's transition from conventional to digitized imagery; "Macintosh" shows how computer technology serves as an integral part of the design process; "Hybrid Imagery" focuses on the electronic collaging that has become Greiman's trademark; and "The Cycle of Discovery" examines the continuing evolution of Greiman's personal approach to current architectural, graphic identity, and desktop published projects.
Hybrid Imagery captures the dynamic spirit of the digital revolution and its profound impact on graphic design. It is an indispensable resource for anyone involved in the graphic arts today.
160 pages, 10" x 10" (25.4 x 25.4 cm).
179 full-color, 125 black-and-white illustrations. Index.